Diamond Whites Teeth Whitening LTD - 08329976

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.diamondwhites.co.uk (the “Site”).

PERSONAL INFORMATION WE COLLECT

In adherence with current GDPR guidelines when you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers , email address, and phone number. We refer to this information as “Order Information.”


When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:
[[
INCLUDE OPT-OUT LINKS FROM WHICHEVER SERVICES BEING USED.
COMMON LINKS INCLUDE:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
]]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at enquiries@diamondwhites.co.uk.

PRODUCTS 

Diamond Whites works to provide you with the best results possible however our results are not guaranteed and can vary. We will not guarantee a successful treatment outcome for all our customers.

The 3D treatment plan we provide is an estimation of what is possible based on the impressions/scans and information we gather during our assessment. In some cases further refinement treatment may be required to further improve results, in which there may be additional costs if required.

Diamond Whites is not responsible for any defects or damages that are caused by misuse, mistreatment or neglect of its products by the user or others.

As well as any defects that are caused by failure to follow directions including (but not limited to) wearing aligners out of sequence not wearing aligners for the entire duration of the specified wear schedule, or wearing aligners for less than 22 hours per day

DISPOSING OF ALIGNERS

We advise our patients not to dispose or discard of any of their alignersd until they have completed their plan in full.

On occasion specific aligner steps are may be required during treatment, if they are no longer available replacement will need to be purchased by the patient incurring further cost.

IMPRESSIONS

We do our best to provide detailed guidance on how to take your own impressions however at times impressions received back by the lab may be deemed unusable. Please ensure you take the time to follow the instructions as Diamond Whites will charge £25 for a new Impression Kit.

CANCELATIONS

HOME IMPRESSION KITS are sent out within 24 hours and due to the nature of the product and for hygiene reasons we do not accept returns.

Our aligners are considered a customised medical device and once these have been purchased and placed into production a cancellation is no longer possible. Once purchased the Aligners will be provided and all fees paid will be held without the possibility for refund.

PAYMENT

Payment can be made in multiple ways via our website, we offer a single payment or finance option. Your details will be provided to third party payment providers to process this payment. Credit Checks will be undertaken if the finance is chosen.

RISKS

Treatment plans with Diamond Whites has been proven to be successfull however with every form of orthodontics there are certain risks involved which need to be seriously considered before undertaking treatment.

The main risks are as follows:

- A lack of compliancy, poor oral hygiene may lengthen treatment time.

- When wearing aligners some discomfort may be experienced. This should pass after the first few days.

- Teeth and jaw structure naturally change throughout our lives. Only retainers will minimise further movement. Failure to comply with wearing a retainer after treatment may result in tooth movement, sometimes back to their original position (relapse).

- Each aligner must be worn full time and only removed when eating or brushing teeth. Tooth decay is possible if the patient is not careful when consuming sugary foods and drinks.

CONSENT

By purchasing our aligners you are agreeing to the above facts and the following statements:

I understand that the movement of my teeth can not be predicted perfectly.

I understand that Diamond Whites, Dentist or creditor cannot accept liability on any risks or if I wish to terminate the treatment.

I understand that long term retention is absolutely necessary as not wearing a retainer will make relapse of teeth more likely.